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18+ Only. This product contains nicotine, which is a highly addictive substance. Not suitable for pregnant or lactating women.
Sing was built for people who move fast, think big, and don't have time for unnecessary friction. We make smoke-free alternatives that fit seamlessly into modern city life. No smoke. No lingering smell. No stepping outside in the rain. Just a cleaner, more conscious way to enjoy nicotine whenever and wherever it suits you.
We're here for the commuters, the founders, the side-hustlers, the creatives, the night owls, and the early risers. The people juggling a hundred things at once and somehow still finding time to chase the next opportunity.
At Sing, ambition comes first, but boredom never gets a seat at the table. We believe life's better when it's a little more fun, a little more playful, and a lot less serious. That's why we're building products designed to bring moments of joy into busy days.
Our founders come from completely different worlds but share the same belief: the future should work better for ambitious young people.
One founder is a seasoned entrepreneur driven by a mission to create opportunities and improve outcomes for the next generation of workers. The other is a recent graduate from the University of Manchester with a passion for innovation, technology, and building what's next.
Together, they created Sing to challenge outdated habits and build products that genuinely fit modern lifestyles.
We're proud to be a company powered by young talent, fuelled by ambition, and guided by a long-term vision.
Today, we're creating smoke-free nicotine products for modern urban life. Tomorrow, we'll expand into new categories focused on energy, focus, wellbeing, and conscious alternatives that help people perform at their best.
Beyond Sing, one of our founders is building a separate technology venture focused on the future of creator communities and digital ownership.
They're different businesses, but they share the same DNA: challenging outdated systems, backing ambitious people, and creating new opportunities for the next generation.
As both ventures evolve, we'll continue looking for ways to connect products, people, and technology in ways that make life more rewarding, creative, and fun.
Every pouch is built on the same precision-engineered formula. What changes is the personality.
Some flavours shout for attention. Peppermint doesn't need to.
Sing Peppermint delivers a clean burst of icy freshness that's sharp enough to wake up your senses and smooth enough for everyday use. Whether you're heading into a meeting, powering through your commute, or taking a moment to reset, it's the kind of flavour that never feels out of place.
Built with premium nicotine, soft plant-based fibers, and an optimized moisture balance, every pouch is engineered to deliver a reliable and consistent experience from the first pouch to the last.
Fast-acting satisfaction. Long-lasting freshness. Zero distractions.
For people who like to keep things cool while moving at full speed.
Not everyone wants their mint to hit like a snowstorm.
Sing Spearmint offers a smoother, sweeter take on a classic flavour. Fresh and uplifting without the intense cooling sensation, it's designed for all-day enjoyment and effortless comfort.
Our carefully balanced formulation combines long-lasting flavour performance with a consistent nicotine experience, while soft plant-based fibers provide a comfortable fit throughout use.
Clean. Refreshing. Easy-going.
The flavour equivalent of looking relaxed while secretly getting everything done.
Berry Frost doesn't believe in playing it safe.
A vibrant blend of juicy berries meets an icy cooling finish, creating a flavour that's bold, refreshing, and impossible to ignore. Sweet upfront, crisp on the finish, and designed to stay enjoyable throughout the pouch experience.
Behind the flavour is the same precision-engineered formula found across every Sing product: premium nicotine, optimized moisture levels, pH-balanced performance, and strict quality controls that deliver consistency in every can.
Big flavour. Smooth performance.
For people who prefer their routines with a little more personality.
Some flavours bring back memories. This one creates new ones.
Inspired by the unmistakable taste loved across generations, Sing Vimtwo combines rich mixed-fruit notes with a smooth, modern finish. Familiar enough to recognise instantly, different enough to keep things interesting.
Designed for flavour lovers, this pouch delivers long-lasting taste, premium nicotine quality, and dependable performance throughout use. Soft plant-based fibers and optimized moisture levels help ensure a comfortable experience from start to finish.
Nostalgic. Playful. Unapologetically different.
Because growing up doesn't mean your flavours have to.
And we're bringing a little more joy along the way.
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